The glow behind growing practices.

Meet the founder

Hailey Omollo

At 22, fresh out of college and on a gap year before medical school, I moved to New York City and unexpectedly fell in love with modeling. But I wasn't your typical model. I wasn't scouted at a mall and I wasn't six feet tall. Every opportunity came from figuring it out on my own, hearing "no" more times than I could count, and showing up anyway. I felt alone in my journey, so I started sharing that journey online.

I began creating modeling and posing content for women who didn't fit the traditional supermodel mold. The women who, like me, had to learn it all on their own. My account grew to 100,000 followers in nine months. My top reel hit 17 million views. But what stayed with me was the messages in my inbox:

The aspiring model who booked her first shoot. The woman who moved across the country to start over in a new city. The countless messages from women who felt inspired to take a chance on themselves because they saw someone else do it first. The woman who just wanted to learn to feel confident while taking photos on vacation.

Those experiences taught me that confidence has a ripple effect. When people feel more confident, they take action. They pursue opportunities they once thought were out of reach. They become more of who they were meant to be.

As someone who was one decision away from medical school and a girly obsessed with beauty, medical aesthetics was a natural intersection of everything I loved. That's where Halo was born.

Why Halo, and why now

Medical aesthetics is having its moment. Patients are sophisticated, scrolling, and skeptical, and most practice marketing still looks like it did a decade ago. Halo exists to bridge that gap. To bring editorial taste, influencer fluency, and creator level content to the practices doing the most beautiful work in the room.

I've always been passionate about helping women feel confident and pursue what they didn't think possible. With Halo, that mission extends to the practices who help them get there. Because behind every successful aesthetic practice is a story of transformation, confidence, and self-belief.