Doctor Keloid

Overview

Halo took over end-to-end social for Doctor Keloid, a respected NYC cosmetic surgeon. Strategy, production, editing, posting, community, and reporting, all kept in-house.

The Challenge

Doctor Keloid had clinical authority but his social presence didn't reflect it. Even the content that was being posted wasn't engaging, and the practice was over-reliant on paid traffic to fill the calendar.

• Limited overall social presence across platforms.
• Procedure recaps weren't recorded with quality.
• No hooks in the edit, so viewers were scrolling past.
• Transformations were flat side-by-side photos, not stories.
• Tone was sales-driven and outdated, not relatable or educational.
• The doctor's personality wasn't coming through, the thing that actually sets a practice apart.
• No bandwidth to manage posting consistently across three platforms.

The Halo Treatment

• Rebuilt content pillars around patient education, transformation, and founder voice.
• Wrote stronger verbal and on-screen hooks engineered to stop the scroll.
• Reimagined transformations as creative, narrative-led reveals instead of static before-and-afters.
• Pulled Dr. Keloid's personality forward with content that felt human, not clinical.
• Upgraded recording quality and tightened editing for short-form pacing.
• Owned posting, community management, and DM funnels across Instagram, TikTok, and YouTube.